What do you mean by keywords and why are they used in SEO?

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What is the use of keywords in SEO ..?

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SEO 4 months 1 Answer 77 views Pioneer 0

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    Keyword is a phrase or a word that describes the content of webpage. Keywords are the shortcut that gives summary of webpage. The role of keywords was once very central to the function of search engines. Search engines could crawl sites and, if the keywords were accurate, serve those sites up as search results. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

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