What is CTR and how to boost it?

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Anyone knows about CTR …?

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Digital Marketing 3 months 1 Answer 47 views Pioneer 0

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  1. aditi

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    Click-through rate (CTR) is a measure of the percentage of clicks advertisers receive out of total ad impressions. Impression refers to the number of times your ad is viewed. If your ad has lot of impressions but no clicks, you will have a low CTR, which generally reduces the effectiveness of your campaigns.

    Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time when someone clicks your search ad.

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